The Business of Crop Production & Bio Fortification

Discover opportunities in the production and sale of bio-fortified arable crops (grains and pulses), cash crops (oil palm, cocoa etc.) and vegetables.

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About the session

Crop production is by far the largest sub-sector, making nearly 90% of agriculture’s nominal GDP. The reason is very easy to see – no one can survive without food. So, there will always be a market for food, and A popular maxim in Africa is that every other product is competing with food. Beyond the demand, Africa is competitively positioned to thrive in this sector. For example, UN’s FAO estimated that Nigeria has 70.8 million hectares of agricultural land as at 2016 but only 40% of this is currently under cultivation.

Feeding the world is not just about filling up the stomachs, but nourishing bodies as well which is why now, more than ever, the pressure to improve not just quantity but overall quality of food produced is great. To tackle the food quality challenge, supplementation, fortification and food-based diversification are being employed to tackle micronutrient deficiencies. The possibilities that come with bio-fortification of crop further widens the opportunity in the crop production sector.

What will be covered?

This session will provide further context on the opportunity in crop production & bio-fortification, and provide insight on the core requirements to start a thriving crop-farming business and employ bio fortification practices for the best results in modern day farming. Attendees of this course will be exposed to:


  • What does crop production & biofortification entail?
  • The Business Environment for crop production type businesses (Ease of doing business, Registration landscape, statistics etc.)
  • An estimate of the size of the crop production and bio-fortification market
  • The competitive environment in the crop production and bio-fortification niche
  • Profit Analysis (A forecast / Cashflow / Wealth creation) – this is a fictional foresight of income generated from crop production.

  • How do I choose a crop-based agribusiness to venture into?
  • What are dominant key challenges (if any) within the value chain I should be wary of – and what are ways to manage these challenges?
  • How do you fortify a crop and is it more profitable?

  • What is the consumption /market pattern for each type of arable crop?
  • How do I identify my customers/off-takers/target market for my crop production business?
  • What are the key pitfalls to avoid in selecting a target market?
  • Is there a market for bio-fortified crops?
  • What are the most marketable fortified crops?

  • What skill and competence are required to thrive in this sector?
  • What regulation landscape should I be mindful of?
  • Where can I get expert support?

  • How do I discover investable crop production businesses?
  • What are critical signals off a healthy, invest-able crop production business?
  • What other things should one take into consideration in deciding whether or not to invest in a crop production business?

  • This session is dedicated to answering selected questions sent in by the audience on crop production and bio fortification


Mon, 05 Jul, 2021

13:30hrs, GMT + 1


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